{"id":15067,"date":"2019-10-23T01:21:14","date_gmt":"2019-10-23T04:21:14","guid":{"rendered":"https:\/\/www.pnst.com.br\/?p=15067"},"modified":"2023-03-01T17:37:43","modified_gmt":"2023-03-01T20:37:43","slug":"the-brazilian-general-data-protection-law","status":"publish","type":"post","link":"https:\/\/www.pnst.com.br\/en\/articles\/regulatory-law\/the-brazilian-general-data-protection-law\/","title":{"rendered":"The Brazilian General Data Protection Law"},"content":{"rendered":"<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignleft\"><a href=\"http:\/\/www.swedcham.com.br\/publico\/nordic-light\/Nordic-Light-Set2019-Dec2019.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"267\" src=\"https:\/\/www.pnst.com.br\/wp-content\/uploads\/2019\/10\/Nordic-Light-Set2019-Dec2019.jpg\" alt=\"\" class=\"wp-image-15068\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">On August 14, 2018, the Brazilian Congress enacted a\nfull-fledged data protection bill, called Brazilian General Data Protection Law\n(\u201cLGPD\u201d in Portuguese). The bill initially foresaw an 18-month adaptation\nperiod. However, the extension of such adaptation period was approved by the\nBrazilian Government, thus, the bill will come into effect after 24 months, in\nAugust 2020, and companies will have until then to adapt their internal procedures\nto LGPD standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by the European General Data Protection Regulation\n\u201cGDPR\u201d, the LGPD creates a new legal framework for the use of personal data in\nBrazil, both online and offline, in the private and public sectors. In addition\nto heightening the protection of individual rights, the LGPD aims to encourage\nthe sustainable development of the economy and the businesses, based on the\nbest international practices. By having a General Data Protection Law, Brazil\nenters the list of approximately 120 countries that today may be considered to\nhave an adequate level of protection of privacy and the use of personal data. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The non-compliance with LGPD terms can lead to penalties\nincluding administrative penalties, fines, blocking or eliminating the personal\ndata object of the breach or even publishing the breach, making it known. Fines\nmay vary from 2% of the company\u2019s, group\u2019s or conglomerate\u2019s revenue in Brazil\nin its last fiscal year, limited in total to BRL 50 million per infraction.\nThere is also the possibility of a daily fine to compel the entity to cease\nviolations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When applying penalties, it will be assessed whether the\ncompany adopts measures aimed at processing personal data safely and\nadequately, in a manner that minimizes damages and also the existence and\napplication of good privacy practices and policies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this regard, companies will have to demonstrate\ncompliance and responsibility with the laws in force, in order to increase the\nlevel of trust of all their stakeholders, suppliers, consumers, and commercial\npartners. The protection of personal data should be seen not as a cost, but as\na market differential. Adaptation to a near future regulation is an investment\nand a competitive advantage.<\/p>\n\n\n<p><em><strong>Patr\u00edcia Perinazzo C. Medeiros<\/strong> foi advogada da \u00e1rea de propriedade intelectual e prote\u00e7\u00e3o de dados do PNST Advogados.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>On August 14, 2018, the Brazilian Congress enacted a full-fledged data protection bill, called Brazilian General Data Protection Law (\u201cLGPD\u201d in Portuguese). The bill initially foresaw an 18-month adaptation period. However, the extension of such adaptation period was approved by the Brazilian Government, thus, the bill will come into effect after 24 months, in August [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_joinchat":[],"footnotes":""},"categories":[44],"tags":[],"class_list":["post-15067","post","type-post","status-publish","format-standard","has-post-thumbnail","category-regulatory-law","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Brazilian General Data Protection Law - PNST<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pnst.com.br\/en\/articles\/regulatory-law\/the-brazilian-general-data-protection-law\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Brazilian General Data Protection Law - PNST\" \/>\n<meta property=\"og:description\" content=\"On August 14, 2018, the Brazilian Congress enacted a full-fledged data protection bill, called Brazilian General Data Protection Law (\u201cLGPD\u201d in Portuguese). 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The bill initially foresaw an 18-month adaptation period. However, the extension of such adaptation period was approved by the Brazilian Government, thus, the bill will come into effect after 24 months, in August&hellip;","_links":{"self":[{"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/posts\/15067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/comments?post=15067"}],"version-history":[{"count":0,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/posts\/15067\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/media\/15080"}],"wp:attachment":[{"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/media?parent=15067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/categories?post=15067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pnst.com.br\/en\/wp-json\/wp\/v2\/tags?post=15067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}